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Six Companies to Make Their Las Vegas Debut in The SSA Sleep Pavilion

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Six Companies to Make Their Las Vegas Debut in The SSA Sleep Pavilion

The Specialty Sleep Association’s Sleep Pavilion on the 15th floor of C Building in Las Vegas is always a place to see what is new in the sleep industry.  Whether it be from companies and brands making their rookie appearance or from seasoned veterans showing off their innovative sleep solutions, the vibrant SSA Sleep Pavilion is a must for sleep product buyers.  “We have some really exciting new brands showing this market, you don’t want to miss these guys!  To make it fun, we’re giving buyers a chance at $50 cash when they get their badge scanned at the door.  If you sell sleep, we want to see you in our showroom” says SSA Executive Director Tambra Jones.

Making Their Las Vegas Debut

Let’s meet Holme Valley presenting British crafted, natural wool, rolled mattresses, combining the latest technology with locally sourced natural wool to make sleep luxury affordable for everyone. Holme Valley wool is only found in their mattresses and provides unrivalled comfort and all season natural warming and cooling for an exceptional night’s sleep. Their hand crafted, dual sided construction means double the durability so you can enjoy blissful sleep for many years with a reassuringly durable Holme Valley mattress.  This January you will see “Set 2 Dog” – their luxurious rolled mattresses feature individually nested pocket springs, latex and of course Holme Valley Wool. “Hollowgate 9” is their Hollowgate mattress which makes better, natural sleep affordable to everyone.  Their “Summervale” mattress features 5000 individually nested pocket “springs, silky latex and topped off with luxurious Holme Valley Wool.  Stop in and see their beautifully appointed space – you won’t want to miss it.

Hush sells a large variety of bedding products.  Their top sellers are our iced cooling sheets, pillows and mattresses.  The iced sheets are now the most reviewed sheets in all of Canada.  Most of their products do have a cooling or body temperature regulating effect.  They’ll be pushing those products the most but will have plenty of other bedding products at their showroom space.

Simply Solid Bedrooms will be offering 2 RTA bedroom furniture collections designed specifically for the e-comm bed in a box distribution channel. Engineered to meet UPS and FedEx shipping requirements the RTA system used has a patent pending assembly process, taking about 1/3rd the time of other RTA products. The collection will be offered in two finishes, champagne and bourbon. Construction is solid pine, as opposed to traditional RTA chip core products. Once assembled, the furniture can withstand multiple moves and will last indefinitely. In addition to e commerce, this product is a great “take with” after sale to a brick and mortar mattress purchase.

SOMÉ (the luxury sleep tech brand) will be showing their award-winning temperature-regulating sheets. Recognized by the Good Housekeeping Best Bedding Awards 2023 and other prestigious accolades, SOMÉ brings forth revolutionary luxury sheet technology and will be introducing an opening price point range at this market. Discover the innovation firsthand at SOMÉ, where you can delve into the details of this ground-breaking technology and seize the opportunity to win an all-inclusive luxury vacation. 

Turmerry is debuting its special lineup of Natural and Organic bedding collections for wholesale endeavors. Brought into humble existence by a mom from North Carolina, Turmerry is fueled by the desire to make sustainable, affordable, and healthier bedroom decor a reality. Through (GOLS and FSC) certified organic latex, Turmerry has crafted innovations such as the plush all-foam Natural and Organic Adjustable Latex Mattress, the wonderfully bouncy Latex Hybrid Mattress, the pressure-relieving Egg Crate Mattress, and the mattress-freshening Latex Mattress Topper. 

These offerings, along with a wonderful collection of natural pillows, are sourced from eco-friendly materials, crafted with precise care, overlooked by a dedicated team, and have continued to thrive over the past three years. Durability, breathability, customizability, cushioning, support, and Grade-A quality are a few of the core features that Turmerry puts into each of its goods. As natural bedding continues to gain ground within the industry, Turmerry seeks to enthrall its customers with pure comfort and its partners with genuine convenience.

ZG Bed will be bringing their ZERO GRAVITY Sleep System to C1565 for the first time.  Owner and developer Rick Wheeler has used his 40 years of experience creating therapy and ADA products to create a bed which he says will alleviate pain and provide a restful and therapeutic experience for his customers.   Think Levitation -vs- Compression.  Mattresses you see in stores are compression based, The ZG Bed is the only Levitation bed and is engineered specifically to address pain problems.  It is the only bed using Crystal-Gel Liquid core technology and Zero Gravity to attack traditional bed-causing pain.  Through ZG Bed research, they have gained a profound understanding of and designed solutions for the issue at hand.   Says Wheeler, “Our ZG Sleep System is truly unique in its foundation of floating. Using materials never before seen in the bed industry and drawing upon our team’s vast knowledge of manufacturing, we created a new class of bed that is unlike any other. The Sofelast cover, a flexible membrane that lies between you and the Fiber-Gel solution, conforms perfectly to your body, providing even support and relief in any position. And with our non-roll off edge and individually controlled temperature system, you can rest easy knowing that every aspect of your comfort has been taken into consideration.”  You need to see it to believe it.



photos: 1. Holmes Valley, 2. HUSH, 3. ZB Bed, 4. SOME


Showroom veterans are “bringing it” to January Market.  Here are some of the mattresses you will see:

Founded by a board-certified environmental engineer in 2003, Naturepedic didn’t just join the organic sleep movement – they pioneered it. Now, 20 years later, organic is the fastest growing segment in the bedding industry, and Naturepedic can help you grow your business with certified organic mattresses and bedding accessories that appeal to health-conscious and eco-minded consumers. And with drop-shipping services throughout the continental U.S., comprehensive retailer training and more, adding organic products to your offerings has never been easier. At Winter Market, Naturepedic will be showcasing just-launched accessories like the Organic Side Sleeper Pillow and Organic Pet Bed. They will also have classic favorites including the certified organic Chorus, Serenade and Concerto mattresses (that are highly competitive in a retail store) and award-winning, certified organic baby and kids’ mattresses, all handcrafted in the USA with premium domestic and global materials.

Eurolux Living – European Mattresses Since 1966 – will offer a collection of new models with luxury details of Cashmere, Silk, Mohair, Swiss Thermoregulating Comfort Technology called Viscotermic, the latest in European Highly Engineered Fibers Offering Superior Contouring Technology called Avent 02.  Pushing the boundaries of Comfort, Cooling and Support.

Farm to Furniture, TFSleep brings sustainable furniture & bedding that is custom crafted naturally, with style and comfort, fossil fuel free. Private & White label programs available and designed for you including mattresses, top of bed, cushions, and sofas.

Elevate Your Sleep Experience with Electropedic in Las Vegas. Experience unparalleled comfort and support with Electropedic’s cutting-edge adjustable beds, memory foam mattresses, and pillows. They are bringing the science of sleep to the heart of the Entertainment Capital, Las Vegas, ensuring you rest and recharge like never before.

Williams Co Mattress, a third generation Colorado based mattress company is showcasing their top performing collections for wholesale availability. At market Williams Co. will be exhibiting their best selling Luxury Hybrid and Luxury Organic mattresses, each with zippable cover, dual core option and single layer replacement. The Hybrid Collection, with natural quilting fibers, and copper infused memory foam, and the Organic Collection, with GOTS and GOLS certified materials, and luxurious and abundant quilting methods, are each paving a way for sustainable luxury mattresses. By offering interchangeable layers and firmness customization, returns and exchanges are eliminated. Williams Co. is revolutionizing showroom offerings, providing luxurious comfort and pressure relief, using organic and natural materials.

SONU is a sleep technology and engineering brand that is changing the status quo of the mattress industry by being devoted to dramatically improving the future of sleep. SONU’s introduction of the world’s first mattress designed for side sleepers has revolutionized the space and gained traction with excited customers across the U.S. and Canada. The unique features of the SONU Sleep System have also caught the attention of the sports world, as professional athletes, health and fitness experts alike all rely on their SONUs to improve recovery, breathing and quality of sleep every night to enhance their performance every day. With many endorsements and video reviews from thrilled professionals, SONU’s innovations are making waves in the mattress industry. 

The SONU Sleep System mattress finally allows your arms to rest where they’re meant to, so you can find your most natural sleeping position. The patented Comfort Channel and Support Pillow system molds to each sleeper’s desired position, greatly reducing pressures that are unavoidable with all other mattresses. The result is a truly unique level of comfort and an unforgettably relieving sleeping experience.

SONU has recently launched and will be showing the Hybrid version of their patented sleep system. With a layer of high-quality pocketed coils, the SONU Hybrid adds the option of additional airflow and bounce to their line of mattresses. SONU has also launched into retail channels and is expanding distribution to include partnerships, comprehensive product and sales training, both virtual and in the field, along with competitive margins for retailers to bring the unique SONU experience to side sleepers everywhere.

Backed by over 40 years of bedding experience, Sleeptone Home ensures that customers fall asleep with a smile and wake up feeling relaxed. We provide both affordable luxury comfort and bedding essentials at promotional price points. Mattresses, bed sheets, pillows, bed bases, and a wide array of other bedding products. Exceptional product offerings and rigorous quality-control allows us to partner with Fortune 500 companies. A 210,000-square-foot warehouse with state of the art systems in place, makes a same-day shipping program possible. Sleeptone brings true value to people that dream of comfort, quality, and a touch of luxury.

Rounding out the mattress offerings in the room are I Love Mattress who is showing their Out Cold Renew Mattress collection featuring not one but three new proprietary memory foams that enhance the consumer experience with extended comfort life.  

Cariloha invites you to come see their latest sustainable Retreat Hybrid Mattress.



photos: 1. Sleeptone, 2. SONU, 3. TFS, 4. Williams Co


Here are some of the bed frames you will see:

W. Silver Products manufactures bed frames, high rise platform bases and adjustable beds.  All of their products are manufactured with quality in mind from the onset.  Their new split king and split queen adjustable beds are available for immediate delivery, along with their bed frames and high-rise platform bases.  With a low minimum order, superior customer service, why not purchase from W. Silver Products.

Monarch Sleep Systems will present their latest innovations in adjustable bed frames with customizable sleep decks for infinite comfort.  They offer design and fulfillment for retailers and distributors needing a full portfolio and cutting-edge sleep innovations.  Whether you are competing for value or pushing consumer differentiation they say their products will provide you an advantage.    

Beaudoin specializes in the under-the-bed category. The company, which celebrated its 60th anniversary this year, has been able to evolve and adapt to continually meet the needs of its customers. By focusing all its efforts on a single objective, supporting the mattress, Beaudoin continues to innovate and develop products that are synonymous with strength and flexibility. Proudly established in North America, the company manufactures both metal bases and upholstered beds, as well as platforms with multiple functionalities. It is, in fact, this latter category that will be highlighted during the Winter Market. Design and branding options, US warehousing and great manufacturing capacity, these are what Beaudoin has to offer! Dare to state your needs; you will certainly find what you are looking for!

You won’t find a better selection of Top-of-Bed products in any other showroom.

I Love Pillow is showing Luna Lux Sleep, a new luxury brand pillow, featuring Lux Dual Climate fabrics with I Fit design and SMART Core support technology. Building on the success of the Cool Fit Athleisure brand is the new Airtex and Hybrid sleep core technologies. Gel Cloud is a new pillow with certified recycled fibers and cotton fabric. We have expanded many of our collections with a custom kid’s size contour pillow. Their space will be updated with new display and digital content. They provide branded and private label solutions for retail and drop ship businesses and all our products are proudly made in the USA

Electropedic is excited to present their newest innovation at the 2024 Las Vegas Market: the CO₂ Memory Foam. This pioneering product showcases our dedication to both environmental sustainability and comfort in the realm of sleep technology.

Blue Ridge Home Fashions is one of the leading basic bedding manufactures offering a complete line of natural and synthetic filled pillows, comforters, mattress pads, toppers, blankets, and throws.  An industry leader for 30 years in health and wellness innovation and the finest crafted bedding.  Blue Ridge prides itself on its commitment to quality, comfort, and sustainability.

Blue Ridge Home Fashions is the official licensee of top legacy brands Martha Stewart®, Serta®, Beautyrest® and Kathy Ireland®.  BRHF will be debuting EternaCool®, cool to the touch pillow, comforter, and mattress pad program this market.  BRHF will also be featuring two additional brands. Farm to Home® offering affordable, authentic, and accessible organic home textile products for today’s conscious consumer (@Farmtohomeorganic) featuring CiCLO® sustainable synthetic fill.  37.5® technology powered by Cocona® creates a more comfortable sleep environment by delaying the onset of liquid sweat, drying faster, increasing comfort, and helping control odor.  (

Boccuzzi Home returns to Vegas for winter Market 2024, featuring its luxury line of 100% natural cotton, non-slip mattress covers, mattress protectors and pillow protectors – and the talk of last summer’s Market, Italian Luxury Sheets!

With exquisite detail and attention-grabbing packaging, Boccuzzi Home products have been enjoyed exclusively in some of Europe’s finest hotels. The most recent offering, Boccuzzi’s 600 thread count sateen sheets, are proving to be the softest, smoothest, most luxurious sheets to hit the US specialty sleep market.  The master fabric craftspeople at Boccuzzi Home have developed breathable, moisture-wicking, and durable sheets that come in a variety of colors, are wrinkle-resistant and machine washable.  Elegant and handmade, they are the perfect complement to their line of innovative mattress covers and protectors. Nothing is ever mass-produced, Boccuzzi Home manages all its manufacturing in Puglia, Italy.

Boccuzzi has been part of the movement toward sustainable cotton products since long before it came into vogue. Harry Goodman, managing Boccuzzi Home USA operations, commented that “Boccuzzi products are of the highest quality, integrity, and authenticity, and with such timeless, deep-rooted Italian sensibilities, we are confident that our US product line will deliver great and sustaining success for the brand and our partners.”

There is exciting news from Sleep & Beyond who are unveiling their latest game-changer – the GOTS certified zippered organic cotton waterproof mattress encasement and pillow protectors. Engineered for supreme comfort and fortified with sustainability, these protectors create an impenetrable shield against allergens, bed bugs, stains, leaks, and other incidents. With the unique and thoughtful design, our protectors provide a non-toxic, safe, and breathable barrier to help protect your bed from life’s little accidents, so you don’t have to stay up at night worrying about them. Join them at the upcoming Las Vegas market for an exclusive preview of this revolutionary bedding solution. Sleep & Beyond believes they are setting the new standard for eco-friendly luxury. Don’t miss seeing them at market.

HoSTTech, the new material for furniture, is available to change the industry and save you money, effort, carbon emissions, and landfill space, as it increases productivity and durability. Developed at MIT, this material, made of engineered cellulose fibers, is lighter, stronger, compressible and 100% biodegradable. The furniture industry has used the same materials for decades, wood, metal, coils, and elastics. HoSTTech is here to make the manufacturing process simpler and faster since it takes 50% less time to manufacture a 3-seater sofa using HoSTTech versus the traditional materials. This means fewer energy, operators, and components to buy and manage. It simply means doing more with less.

According to the EPA (US Environmental Protection Agency), more than 12 million tons of furniture and furnishings (sofas, tables, chairs, and mattresses) went to waste in 2018, and from that, only 40 tons were recycled. These numbers are only going up unless manufacturers start using better, more sustainable materials, like HoSTTech, which is 100% recyclable and 100% biodegradable, in addition to having a life span much longer than the 5-10 years usually seen in the industry. HoSTTech, inspired by nature’s Honeycombs, is compressible, before and even as a finished product, which translates into 1/3 of the space needed for material and finished product storage. Not to mention shipping, where you can fit 3x more sofas in a 40′ container.

Don’t miss the cool and innovative furniture in showroom.

For over 30 years, HealthGuard has been a Canadian leader in premium hypoallergenic mattress protection, featuring NO-MITE™ protection.  Thanks to ongoing innovation, all our products focus on protecting your health by providing an improved sleeping environment combined with outstanding comfort.  We take pride in being MADE IN CANADA.  Sleep well, sleep healthy!

Cariloha is introducing their Retreat Bamboo Lyocell Sheets and invites you to feel the difference of soft, sustainable bedding, bath, & apparel made from their full line of Bamboo Viscose products.



photos: 1. Sleep & Beyond, 2. Cariloha, 3. Boccuzzi, 4. Healthguard


You will also see bedroom furniture.

Kathy Ireland Kids, part of the KATHY IRELAND HOME collection, fills a void in the kids/teen furniture market and is showing again at this winter’s Las Vegas Market.  Furniture designer, Carol Russo, has over 30 years experience designing and selling high end kids furniture and along with Kathy Ireland is bringing their products to the Las Vegas Market that will be manufactured here in the United States. The emphasis is on quality, safety and functionality. Their concept is to make the experience of choosing your child’s bedroom furniture a fun experience for the entire family, while making sure Kathy Ireland Kids furniture is made of the best solid wood and other materials available today. To quote Ms. Russo, “today’s consumer is a more savvy shopper and is much more aware of health and safety concerns than ever before, especially when their children are involved. Kathy Ireland Kids is designed to fill that void. By producing our furniture here in the U.S., we can make sure our strict guidelines are followed and can take the guesswork out of choosing a safe product for your family.” 

KozyVEND is leveraging 40+ years in the furniture business, leveraging logistics & technology to create the first Furniture Vending Business and you can get your share. Vending is a trillion dollar global phenomenon with new players entering the industry offering high risk, low return offerings, compared to Furniture vending. You can look at a KozyVending Machine, like a fully stocked furniture store, but instead of spending hundreds of thousands in inventory and tens of thousands a month on traditional overhead, you have the same potential profit potential for your location. Make sure you stop by for a presentation.

Arason Enterprises will feature their cabinet beds, Natural Home by The Futon Shop has organic sofas and futons for you, and we have already mentioned Simply Solid Bedrooms above.   Furniture For Life will have their amazing massage chairs on display for you to try out.   Says national sales director Ian, “Our chairs are designed  for life and built to last a lifetime.  Furniture For Life strives to make the world a more comfortable place by offering comfort products that are unrivaled in design and quality.”



photos: 1. Furniture For Life, 2. Simple Solid Bedrooms, 3. TFS


All this shopping makes you hungry – so don’t miss the fresh and hot pretzels from Auntie Anne’s that the Specialty Sleep Association will be offering in their member lounge Sunday, Monday and Tuesday from 11am – 2pm.



For more information on the Specialty Sleep Association (SSA)  Showroom C-1565, or Membership, contact Tambra Jones , SSA Executive Director at: [email protected];