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Tag «Boundaries»

The Jewish General Hospital Foundation and Rethink Push the Boundaries of Medicine

The Jewish General Hospital Foundation and Rethink Push the Boundaries of Medicine

The Jewish General Hospital Foundation collaborated with Rethink to develop the most ambitious fundraising campaign of its history.  The agency first focused on identifying the Jewish General Hospital’s distinct positioning compared to that of other hospitals, in order to guide the campaign’s strategic direction. One thing quickly became clear: since its founding in 1934, the …